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Gravity is a law. It works every time. That's the kind of law that marketing prospectors are trying to mine.

The Law of Listening

As long as consumers have minds, we can expect their minds to change with the whims of their preferences. read more 9:27AM EDT 5/30/2017

Did you perform as a Roman candle?

Is Your Message Consistent?

The core message of a ministry is stable through all seasons. read more 10:59AM EDT 5/26/2017

We all have need to be taught again.

How Many Times Do I Have to Tell You?

Learning occurs over time with multiple exposures. read more 8:59AM EDT 5/25/2017

Have you ever been guilty of marketing malpractice?

Please Write a Letter

This one test can help you reduce marketing malpractice. read more 9:01AM EDT 5/24/2017

New tools are attractive, but systems produce better outcomes.

Look! A Shiny New Object

Create long-term outcomes with your marketing plan. read more 9:14AM EDT 5/23/2017

Bru-Bru

What Matters Most?

Find the right message and don't be in a hurry to change it. read more 9:26AM EDT 5/22/2017

Focus can seem a bit exclusive.

Many People Won't Like This Message

An arrow isn't designed to hit a crowd. read more 9:24AM EDT 5/19/2017

Jesus used an opt-in model. He said, "Follow Me."

What Did I Do Today?

The driving force of any business is the message and the list. read more 10:08AM EDT 5/18/2017

Why Pastors Should Tweet

This is the information age. Use Twitter to spread what you know. read more 9:32AM EDT 5/17/2017

For many of us, Heinz means ketchup.

A Bottle Full of Simple

A foundation to branding is consistency. read more 9:32AM EDT 5/16/2017

Jesus ministered to thousands but also to the one.

Is Your Ministry to the Crowds or to the One?

Online tools for your ministry should be targeted based on needs. read more 9:43AM EDT 5/15/2017

Sometimes, in my Bible devotions, I feel the Word was written just for me. It's a very personal and meaningful message.

The Holy Spirit Inspired a Personal Message

Developing a powerful message begins with understanding the needs of the reader. read more 9:39AM EDT 5/12/2017

Do you listen to what matters most?

Hear the Voice of the Lord Throughout Every Day

Find a quiet place to listen to what matters most. read more 11:35AM EDT 5/11/2017

I crave comfort food and our comfortable habits.

Made in His Image to Create

Ideas have expiration dates. read more 8:52AM EDT 5/10/2017

Rumors and gossip rarely bless anyone's heart.

Bless Her Heart

Catchphrases do more harm than good. read more 10:29AM EDT 5/8/2017

We adjust our to-do lists because of a compelling reason.

What's Missing in Your To-Do List?

Plan today. Tomorrow will take care of itself. read more 9:17AM EDT 5/5/2017

How is it that blogging seems to be a tool of the past?

The Power of a Blog

Grow awareness for your brand by writing every day. read more 9:48AM EDT 5/4/2017

Only Jesus saves.

It's a Simple Message: Jesus Saves

The gospel message doesn't need further copy writing. read more 8:47AM EDT 5/3/2017

Are you paving the path to trust?

Improving the Speed of Trust

Do you send clues about why we can trust your product? read more 9:32AM EDT 5/2/2017

We don't suddenly skip five steps forward in a process due to an urgency to bring rain to the business.

Is the Holy Spirit Involved in Your Problem-Solving Process?

God wants to bless the marketplace. read more 8:48AM EDT 5/1/2017

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