The Law of Listening

Gravity is a law. It works every time. That's the kind of law that marketing prospectors are trying to mine. (Getty Images)

There are no laws in marketing.

Sure, there are books that claim to include immutable laws, but the fact is, if there were laws, every marketer would be using the laws and enjoying a successful return on marketing investment.

Gravity is a law. It works every time. That's the kind of law that marketing prospectors are trying to mine.

But as long as consumers have minds, we can expect their minds to change with the whims of their preferences.

The best marketing strategy to understanding consumer behavior is to engage in routine conversations with past, present and future customers.

Marketing leaders must listen to customers prior to developing a message strategy.

Input precedes output.

Dr. Steve Greene is the publisher and executive vice president of the media group at Charisma Media and executive producer of the Charisma Podcast Network. His book, Love Leads: The Spiritual Connection Between Your Relationships and Productivity, is now available.

Leaders, Dr. Greene wants to help you understand the spiritual connection between relationships and productivity. Read his new blog, Love Leads.

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Dr. Steve Greene is now sharing stories, teachings, and conversations with guests who lead with love on Love Leads, a new podcast. Listen now.


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