Habits keep us comfortable. Routine makes life simpler.
I love Monday nights in our home. For as long as I can remember, Monday night has been spaghetti night! If it's Monday night, my wife boils pasta, feeds a few strings to our begging golden retriever and serves up a plate of spaghetti that makes me wish every day was Monday.
I crave comfort food and our comfortable habits.
But comfortable marketing limits revenue growth. Weak advertising loves a rut. Same ad. Same media. Declining results.
Decision makers like to rinse and repeat because it's a lot easier to do what has always been done and reduce the risk. It somehow seems safer.
The highest risk taken in marketing is to keep doing what you've been doing. Zero-based marketing is just as important as zero- based budgeting.
No decision in marketing should become routine. We should not be predictable. Habits cannot be allowed to cling to either side of the hemispheres of our brain.
A habit will remain a habit unless we become intentional about smashing it with atoms of ideas.
Create a culture of creativity. Insist that your team think new thoughts—today. Celebrate great ideas regardless of who has them.
Aren't you glad God is creative?
But golly, can I still order spaghetti for lunch?
Dr. Steve Greene is the publisher and executive vice president of the media group at Charisma Media and executive producer of the Charisma Podcast Network. His book, Love Leads: The Spiritual Connection Between Your Relationships and Productivity, is now available.
Leaders, Dr. Greene wants to help you understand the spiritual connection between relationships and productivity. Read his new blog, Love Leads.
Get Spirit-filled content delivered right to your inbox! Click here to subscribe to our newsletter.
Dr. Steve Greene is now sharing stories, teachings, and conversations with guests who lead with love on Love Leads, a new podcast. Listen now.
Help Charisma stay strong for years to come as we report on life in the Spirit. Become an integral part of Charisma’s work by joining Charisma Media Partners. Click here to keep us strong!
Dr. Mark Rutland's
National Institute of Christian Leadership (NICL)
The NICL is one of the top leadership training programs in the U.S. taught by Dr. Mark Rutland. If you're the type of leader that likes to have total control over every aspect of your ministry and your future success, the NICL is right for you!
FREE NICL MINI-COURSE - Enroll for 3-hours of training from Dr. Rutland's full leadership course. Experience the NICL and decide if this training is right for you and your team.Do you feel stuck? Do you feel like you’re not growing? Do you need help from an expert in leadership? There is no other leadership training like the NICL. Gain the leadership skills and confidence you need to lead your church, business or ministry. Get ready to accomplish all of your God-given dreams. CLICK HERE for NICL training dates and details.
The NICL Online is an option for any leader with time or schedule constraints. It's also for leaders who want to expedite their training to receive advanced standing for Master Level credit hours. Work through Dr. Rutland's full training from the comfort of your home or ministry at your pace. Learn more about NICL Online. Learn more about NICL Online.