It's a Simple Message: Jesus Saves

Only Jesus saves. (Public Domain Pictures)

Tell me one reason to buy your product or service.

Just one.

Hopefully, you have thought about the one reason many times. There must be one focal point, one strong reason to buy. Perhaps the reason is baked in to the product. The reason may seem self-evident. But it isn't.

The reason is often hidden in the noise of the marketplace. Advertisers are positioned on soap boxes across all media announcing messages that drift away, lost in space. The clutter of marketing promises is deafening.

Our product or service must have an identifiable reason for being. What does it do those other products can't or won't do?  If it's not different, not better or simply a "me too" rendition of something satisfying, then our voice is easy to ignore.

Spend mega-time to wordcraft a message that clearly specifies one reason to buy.

Only Jesus saves.

Dr. Steve Greene is the publisher and executive vice president of the media group at Charisma Media and executive producer of the Charisma Podcast Network. His book, Love Leads: The Spiritual Connection Between Your Relationships and Productivity, is now available.

Leaders, Dr. Greene wants to help you understand the spiritual connection between relationships and productivity. Read his new blog, here.

Get Spirit-filled content delivered right to your inbox! Click here to subscribe to our newsletter.

Dr. Steve Greene is now sharing stories, teachings, and conversations with guests who lead with love on Love Leads, a new podcast. Listen now.

Dr. Mark Rutland's

National Institute of Christian Leadership (NICL)

The NICL is one of the top leadership training programs in the U.S. taught by Dr. Mark Rutland. If you're the type of leader that likes to have total control over every aspect of your ministry and your future success, the NICL is right for you!

FREE NICL MINI-COURSE - Enroll for 3-hours of training from Dr. Rutland's full leadership course. Experience the NICL and decide if this training is right for you and your team.

Do you feel stuck? Do you feel like you’re not growing? Do you need help from an expert in leadership? There is no other leadership training like the NICL. Gain the leadership skills and confidence you need to lead your church, business or ministry. Get ready to accomplish all of your God-given dreams. CLICK HERE for NICL training dates and details.

The NICL Online is an option for any leader with time or schedule constraints. It's also for leaders who want to expedite their training to receive advanced standing for Master Level credit hours. Work through Dr. Rutland's full training from the comfort of your home or ministry at your pace. Learn more about NICL Online. Learn more about NICL Online.

Charisma Leader — Serving and empowering church leaders