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About Charisma Media
Statement of Faith
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Slower and Better
It's important to find people in need.
10:01AM EDT 7/18/2017
Cause and Effect
Marketing delivers ROI in the long run.
9:41AM EDT 7/17/2017
A Message for the Decades
Define a small target market and increase the frequency of your messages.
9:00AM EDT 7/13/2017
Do You Remember These Slogans?
Think of frequency in terms of years rather than schedules.
8:37AM EDT 7/10/2017
Is Your Message Worth Repeating?
Marketing failure is often caused by too little frequency.
8:50AM EDT 7/7/2017
But One Thing Is Needed
Relationships hold the keys to the kingdom.
8:50AM EDT 7/5/2017
The Second Click
Marketing is a process of helping a customer open doors.
9:27AM EDT 6/30/2017
If You Can Help Me, Where Are You?
Foreshadow the solution your customers are looking for.
12:20PM EDT 6/29/2017
Back to the Future
Your customers are looking forward to having their needs met.
12:14PM EDT 6/28/2017
Should We Pray to Win?
Competitive advantage and selfish ambition are not synonyms.
3:09PM EDT 6/27/2017
Pull to Open
Develop content to address needs and solutions.
9:53AM EDT 6/26/2017
Are You Shooting High-Quality Arrows?
Aim and frequency will make sure you hit your mark.
4:36PM EDT 6/23/2017
Tell Me a Story About How You Help People
Focus on benefits rather than features.
11:00AM EDT 6/22/2017
Bake in the Flavor
It's difficult to microwave quality.
9:59AM EDT 6/21/2017
It's OK to Be Testy
Learn from every marketing dollar you spend.
10:19AM EDT 6/20/2017
Block Out the Noise
Systems are the antidote for dangerous opinions.
10:03AM EDT 6/19/2017
Children Don't Need to Be Convinced to Buy a Toy
Persuasion is a tool used to convince people to buy what they don't need.
10:24AM EDT 6/16/2017
Start With Those Who Matter Most
Are you overlooking the obvious?
5:01PM EDT 6/15/2017
People Are Looking for You
Your message must be easy to find.
8:40AM EDT 6/14/2017
Press in Before Giving Out
Our message to people in need is not randomly selected.
10:41AM EDT 6/13/2017
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