But now I said to them, "You know very well what trouble we are in. Jerusalem lies in ruins, and its gates have been destroyed by fire. Let us rebuild the wall of Jerusalem and end this disgrace!" — Nehemiah 2:17
Gordon Bethune took over Continental Airlines as CEO when it was in a free fall in 1994. The airline had one of the worst on-time records in the business. Customer service almost didn't exist. Planes were dirty. Workers lost luggage.
The first problem Bethune tackled was the on-time record. He pledged non-manager workers $65 bonuses every month the airline's on-time rate put it in the top five nationwide. Baggage handlers, gate and reservation clerks, flight attendants, and secretaries were all part of the pool.
He arrived at the $65 by determining what it cost the company each month to run flights late. At $5 million per month, Bethune was willing to give half of that back to the employees ($65 times 40,000 employees) if they turned their on-time record around. He announced the program in January 1995. In February of 1999, 80% of Continental's flights landed on time.
By providing a financial windfall to the employees, all of a sudden, planes were clean. Motivation was up. So were profits. People were doing things for their reasons.
During Nehemiah's time, the city walls encircling Jerusalem, God's holy city, lay in ruins. It was a disgrace. A city's walls were for protection. Without the stone barricade and nothing to stop their enemies, the inhabitants were defenseless and vulnerable to attack.
People are experts in cost-benefit analysis. Everybody asks, "What's in it for me?" Constructed walls around Jerusalem would benefit the residents of the city. Nehemiah knew this and acted on it. He led the people of Jerusalem to rebuild the wall, not for his sake (he lived a thousand miles away) but for their sake. And, it wasn't an extra $65 a month in their paycheck; it was for the protection of their very lives and their families.
One can poke, prod, and push people, and they don't move. But give them a good reason--one of their reasons--a way in which they will benefit, and they will follow where you lead.
People do things for their reasons, not your reasons. Their reasons.
Get Spirit-filled content delivered right to your inbox! Click here to subscribe to our newsletter.
Dr. Mark Rutland's
National Institute of Christian Leadership (NICL)
The NICL is one of the top leadership training programs in the U.S. taught by Dr. Mark Rutland. If you're the type of leader that likes to have total control over every aspect of your ministry and your future success, the NICL is right for you!
FREE NICL MINI-COURSE - Enroll for 3-hours of training from Dr. Rutland's full leadership course. Experience the NICL and decide if this training is right for you and your team.Do you feel stuck? Do you feel like you’re not growing? Do you need help from an expert in leadership? There is no other leadership training like the NICL. Gain the leadership skills and confidence you need to lead your church, business or ministry. Get ready to accomplish all of your God-given dreams. CLICK HERE for NICL training dates and details.
The NICL Online is an option for any leader with time or schedule constraints. It's also for leaders who want to expedite their training to receive advanced standing for Master Level credit hours. Work through Dr. Rutland's full training from the comfort of your home or ministry at your pace. Learn more about NICL Online. Learn more about NICL Online.