Hollywood Producer DeVon Franklin: This Is the No. 1 Trait Communicators Need to Have

Actress Meagan Good (R) and husband Devon Franklin (L) pose at the 2016 iHeartRadio Music Awards in Inglewood, California, April 3, 2016.
Actress Meagan Good (R) and husband Devon Franklin (L) pose at the 2016 iHeartRadio Music Awards in Inglewood, California, April 3, 2016. (Reuters/Danny Moloshok)

My friend DeVon Franklin was the senior vice president of Columbia Tristar Pictures in Hollywood and then launched his own movie production company. If you haven't read his book Produced by Faith, then I highly recommend you do so. I recently asked him his opinion of the single most important skill it takes to reach the top in the entertainment and media industry. His answer?

"The ability to read a room." That's right—of all the executive and leadership skills he could have mentioned, he felt that the ability to walk into a meeting and immediately identify the players, their motivations and their goals, is incredibly critical.

We all have to deal with meetings every day, but if we walk into them blind, we're missing an enormous opportunity to get our message heard, advance our career or make a statement. So whatever your motivation—from pitching a project, asking for a raise, interviewing for a job, or running the average meeting—here's my suggestions when it comes to learning how to read a room:

1. Learn people skills. I've written many times that I don't care if you're an executive, writer, filmmaker or ministry leader, your ability to deal with people is far more important than your ability at what you actually do. You'll never get very far in any career if you don't know how to work and succeed with people.

Get Spirit-filled content delivered right to your inbox! Click here to subscribe to our newsletter.

2. Look at the relationships. When you walk in the door, notice who's deferring to whom. You may not know their titles yet, but you can tell a lot from who the pack leader is, and who follows.

3. Shut up and listen. Too many of us want to do all the talking, but you can find out far more by letting them do the talking. Avoid the temptation to impress and just listen.

4. Learn to read between the lines. I'm a big Sherlock Holmes fan (especially the original books). Holmes was a master at looking beyond what people say and noticing their expressions, their tics, the way they dress and much more. What they say is often a very small part of the information they're sharing.

5. Finally—ask questions. What they share and what you need to know are often two different things. Ask pertinent questions. Put them on the spot. Force them to defend their plan, project, or idea. Don't be a jerk—just ask the questions that need to be asked.

DeVon is right—reading a room is critically important. Stop assuming what you see at face value is the truth, and go deeper. It will make a dramatic difference in the future of your career.

Have you had an experience that confirms DeVon's idea?

An internationally known writer and speaker, Phil Cooke has produced media programming in nearly 50 countries around the world.

This article originally appeared at philcooke.com.

Get Spirit-filled content delivered right to your inbox! Click here to subscribe to our newsletter.

Help Charisma stay strong for years to come as we report on life in the Spirit. Become an integral part of Charisma’s work by joining Charisma Media Partners. Click here to keep us strong!

Dr. Mark Rutland's

National Institute of Christian Leadership (NICL)

The NICL is one of the top leadership training programs in the U.S. Enroll in the FREE Mini-Course to experience Dr. Rutland's training for yourself and then enroll for the full training that will change your life and ministry.

FREE NICL MINI-COURSE - Enroll for 3-hours of training from Dr. Rutland's full leadership course. Experience the NICL and decide if this training is right for you and your team.

NICL Training offered in FL, TX and GA - Learn everything you wish someone had taught you about business and ministry before you finished seminary. Gain the knowledge that will help propel your life and ministry to the next level as you implement practical lessons from Dr. Rutland's training. Training Dates and Details.

The NICL Online is a brand new option for those church and ministry leaders who cannot attend the in-person training. Now, you can receive all 60-hours of Dr. Rutland's training from the comfort of your home or ministry for a full year. Learn more about NICL Online.

Your Turn

Comment Guidelines
View/Add Comments
Ministry Today Magazine — Serving and empowering church leaders