Open to Closure

As you glance at this image, do you anticipate the destiny of the drip from the faucet? (Pixabay)

As you glance at this image, do you anticipate the destiny of the drip from the faucet?

The principle of closure refers to the belief held in the Gestalt school of psychology that the human brain perceives forms and figures in their complete appearance in spite of the absence of one or more parts, whether they are absent or hidden.

Our brains tell us what we need to know about the drop. Writers and photographers know that interest improves when we allow closure to form in the minds of our audience.

Marketers use the principle of closure to create engagement and interest in the content. If a reader's mind forms closure, the content of the message penetrates mental barriers for improved absorption.

When people in need see our messages and content on a regular basis, the closure concept works in our favor. Our message should never surprise our readers. Readers welcome our content because we have helped them in the past.

Think of message frequency as a conditioning process.

Every message adds to the reader's mental library of how your content is helpful. Your readers, viewers or listeners should look forward to similar content from you.

Layer your messages of hope. Drip by drip. A bucket of words provides minimal help and no conditioning.

Consider Dave Ramsey's life message. Many audiences will form closure at the mention of his name.

Message frequency creates a Gestalt response. It also builds trust.

Dr. Steve Greene is the publisher and executive vice president of the media group at Charisma Media and executive producer of the Charisma Podcast Network. His book, Love Leads: The Spiritual Connection Between Your Relationships and Productivity, is now available.

Leaders, Dr. Greene wants to help you understand the spiritual connection between relationships and productivity. Read his new blog, Love Leads.

Get Spirit-filled content delivered right to your inbox! Click here to subscribe to our newsletter.

Dr. Steve Greene is now sharing stories, teachings, and conversations with guests who lead with love on Love Leads, a new podcast. Listen now.

Help Charisma stay strong for years to come as we report on life in the Spirit. Become an integral part of Charisma’s work by joining Charisma Media Partners. Click here to keep us strong!

Dr. Mark Rutland's

National Institute of Christian Leadership (NICL)

The NICL is one of the top leadership training programs in the U.S. Enroll in the FREE Mini-Course to experience Dr. Rutland's training for yourself and then enroll for the full training that will change your life and ministry.

FREE NICL MINI-COURSE - Enroll for 3-hours of training from Dr. Rutland's full leadership course. Experience the NICL and decide if this training is right for you and your team.

NICL Training offered in FL, TX and GA - Learn everything you wish someone had taught you about business and ministry before you finished seminary. Gain the knowledge that will help propel your life and ministry to the next level as you implement practical lessons from Dr. Rutland's training. Training Dates and Details.

The NICL Online is a brand new option for those church and ministry leaders who cannot attend the in-person training. Now, you can receive all 60-hours of Dr. Rutland's training from the comfort of your home or ministry for a full year. Learn more about NICL Online.

Your Turn

Comment Guidelines
View/Add Comments
Charisma Leader — Serving and empowering church leaders