Catch Me if You Can

The best customers pursue their solution until caught. (Pixabay)

Haven't you noticed that when you chase something, it tends to be running away from you?

Pushy sales people or advertising messages chase prospects. Push marketing lives for the chase.

Push marketing is interruptive. Television and radio commercials don't ask permission to speak with an audience. The message pushes its way into the minds of reluctant listeners.

Pull marketers rebuke a chase of any kind. Messages attract an audience with a steady flow of content.

Content intersects with people searching for solutions to their needs.

Customers may have to do a little work to find their solution.

They will have to search and pursue content. They choose their pursuit willingly. The pursuit may take a while, but it's acceptable because the customer searches on their own terms.

When a customer pursues a solution, the price point is usually less important. The solution provider is the hero.

The essence of a marketing system is to develop and post relevant content with heavy frequency. Our goal is to stimulate the chase.

The best customers chase their solution until caught.

Catch me, please.

Dr. Steve Greene is the publisher and executive vice president of the media group at Charisma Media and executive producer of the Charisma Podcast Network. His book, Love Leads: The Spiritual Connection Between Your Relationships and Productivity, is now available.

Leaders, Dr. Greene wants to help you understand the spiritual connection between relationships and productivity. Read his new blog, here.

Get Spirit-filled content delivered right to your inbox! Click here to subscribe to our newsletter.

Dr. Steve Greene is now sharing stories, teachings, and conversations with guests who lead with love on Love Leads, a new podcast. Listen now.

Dr. Mark Rutland's

National Institute of Christian Leadership (NICL)

The NICL is one of the top leadership training programs in the U.S. taught by Dr. Mark Rutland. If you're the type of leader that likes to have total control over every aspect of your ministry and your future success, the NICL is right for you!

FREE NICL MINI-COURSE - Enroll for 3-hours of training from Dr. Rutland's full leadership course. Experience the NICL and decide if this training is right for you and your team.

Do you feel stuck? Do you feel like you’re not growing? Do you need help from an expert in leadership? There is no other leadership training like the NICL. Gain the leadership skills and confidence you need to lead your church, business or ministry. Get ready to accomplish all of your God-given dreams. CLICK HERE for NICL training dates and details.

The NICL Online is an option for any leader with time or schedule constraints. It's also for leaders who want to expedite their training to receive advanced standing for Master Level credit hours. Work through Dr. Rutland's full training from the comfort of your home or ministry at your pace. Learn more about NICL Online. Learn more about NICL Online.

Charisma Leader — Serving and empowering church leaders