Catch Me if You Can

The best customers pursue their solution until caught. (Pixabay)

Haven't you noticed that when you chase something, it tends to be running away from you?

Pushy sales people or advertising messages chase prospects. Push marketing lives for the chase.

Push marketing is interruptive. Television and radio commercials don't ask permission to speak with an audience. The message pushes its way into the minds of reluctant listeners.

Pull marketers rebuke a chase of any kind. Messages attract an audience with a steady flow of content.

Content intersects with people searching for solutions to their needs.

Customers may have to do a little work to find their solution.

They will have to search and pursue content. They choose their pursuit willingly. The pursuit may take a while, but it's acceptable because the customer searches on their own terms.

When a customer pursues a solution, the price point is usually less important. The solution provider is the hero.

The essence of a marketing system is to develop and post relevant content with heavy frequency. Our goal is to stimulate the chase.

The best customers chase their solution until caught.

Catch me, please.

Dr. Steve Greene is the publisher and executive vice president of the media group at Charisma Media and executive producer of the Charisma Podcast Network. His book, Love Leads: The Spiritual Connection Between Your Relationships and Productivity, is now available.

Leaders, Dr. Greene wants to help you understand the spiritual connection between relationships and productivity. Read his new blog, Love Leads.

Get Spirit-filled content delivered right to your inbox! Click here to subscribe to our newsletter.

Dr. Steve Greene is now sharing stories, teachings, and conversations with guests who lead with love on Love Leads, a new podcast. Listen now.

Help Charisma stay strong for years to come as we report on life in the Spirit. Become an integral part of Charisma’s work by joining Charisma Media Partners. Click here to keep us strong!

Dr. Mark Rutland's

National Institute of Christian Leadership (NICL)

The NICL is one of the top leadership training programs in the U.S. Enroll in the FREE Mini-Course to experience Dr. Rutland's training for yourself and then enroll for the full training that will change your life and ministry.

FREE NICL MINI-COURSE - Enroll for 3-hours of training from Dr. Rutland's full leadership course. Experience the NICL and decide if this training is right for you and your team.

NICL Training offered in FL, TX and GA - Learn everything you wish someone had taught you about business and ministry before you finished seminary. Gain the knowledge that will help propel your life and ministry to the next level as you implement practical lessons from Dr. Rutland's training. Training Dates and Details.

The NICL Online is a brand new option for those church and ministry leaders who cannot attend the in-person training. Now, you can receive all 60-hours of Dr. Rutland's training from the comfort of your home or ministry for a full year. Learn more about NICL Online.

Your Turn

Comment Guidelines
View/Add Comments
Charisma Leader — Serving and empowering church leaders