If I was looking for your product or service today, could I find you online?
Let's assume I can't seem to go through a day without fear. I'm looking for someone to provide spiritual guidance to help me cope with or eliminate fear in my life.
Let's also assume that you have a message and products available for people who live in fear.
How do we find each other?
Our journey to find people in need begins with a content development strategy. Our message must clearly call out to people in need.
Our blog and other depositories of our content must foreshadow more content and solutions to come.
When the writer of Indiana Jones and the Last Crusade established early on in the movie that Jones had a great fear of snakes, we probably all guessed that Indy would meet more snakes at a pivotal point in the movie.
Jesus foreshadowed His coming, death, resurrection and Second Coming.
If I wrote a blog to attract people to my message about fear, I wouldn't write about coping strategies. I wouldn't write about "3 Steps to Reduce Fear in Your Home."
I would continue to write about various manifestations of fear and foreshadow that help is available.
It's better to write about the fact that help is available. Let people in need find you.
Use your blog to attract and pull people toward a solution.
A servant-marketer will do this every day.
Dr. Steve Greene is the publisher and executive vice president of the media group at Charisma Media and executive producer of the Charisma Podcast Network. His book, Love Leads: The Spiritual Connection Between Your Relationships and Productivity, is now available.
Leaders, Dr. Greene wants to help you understand the spiritual connection between relationships and productivity. Read his new blog, Love Leads.
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