Back to the Future

People in need look forward to a time when their needs are met. (Pixabay)

Jesus spoke about our eternal future. We pray, "Thy kingdom come."  We have a spiritual goal to become more like Him and finish the race.

People in need look forward to a time when their needs are met.

Marketers must take their audience to a place they want to go. Focus all copywriting on solutions to problems.

We become better marketers when we develop massive empathy. We must fully understand how our product meets needs. Then we must develop consistent messaging and educational content.

Our message must ring the bell of life after a problem resolution. Our educational platform helps others begin to see that life can be better. Our message of hope paints the picture of hope NOT deferred.

As marketers, we demonstrate how much we care by how much content we post and how frequently we do so.

Come quickly, Lord.

Dr. Steve Greene is the publisher and executive vice president of the media group at Charisma Media and executive producer of the Charisma Podcast Network. His book, Love Leads: The Spiritual Connection Between Your Relationships and Productivity, is now available.

Leaders, Dr. Greene wants to help you understand the spiritual connection between relationships and productivity. Read his new blog, Love Leads.

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Dr. Steve Greene is now sharing stories, teachings, and conversations with guests who lead with love on Love Leads, a new podcast. Listen now.


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