Influence is better than persuasion.
Marketing should influence rather than persuade.
When we consider the universe of marketing messages, we can only conclude that marketers have worked to develop the art of persuasion. I suppose we need to be persuasive if we sell products or services that are not wanted by others.
If we routinely connect with people who need what we offer, persuasion can be a negative stimulus.
People do not want to be sold. They want to make informed purchases. Customers don't want to be pushed to buy. They want to pull content when and where they wish.
The focus on marketing must be to post relevant content throughout the internet to be found by people with felt needs.
Our goal is to help customers feel that they "found us." They want to find a solution to their problem. Parents of teenagers learn to wait to be asked before offering help.
Don't try to write persuasive copy. Write content that drips with empathy.
Dr. Steve Greene is the publisher and executive vice president of the media group at Charisma Media and executive producer of the Charisma Podcast Network. His book, Love Leads: The Spiritual Connection Between Your Relationships and Productivity, is now available.
Leaders, Dr. Greene wants to help you understand the spiritual connection between relationships and productivity. Read his new blog, here.
Get Spirit-filled content delivered right to your inbox! Click here to subscribe to our newsletter.
Dr. Steve Greene is now sharing stories, teachings, and conversations with guests who lead with love on Love Leads, a new podcast. Listen now.
Dr. Mark Rutland's
National Institute of Christian Leadership (NICL)
The NICL is one of the top leadership training programs in the U.S. taught by Dr. Mark Rutland. If you're the type of leader that likes to have total control over every aspect of your ministry and your future success, the NICL is right for you!
FREE NICL MINI-COURSE - Enroll for 3-hours of training from Dr. Rutland's full leadership course. Experience the NICL and decide if this training is right for you and your team.Do you feel stuck? Do you feel like you’re not growing? Do you need help from an expert in leadership? There is no other leadership training like the NICL. Gain the leadership skills and confidence you need to lead your church, business or ministry. Get ready to accomplish all of your God-given dreams. CLICK HERE for NICL training dates and details.
The NICL Online is an option for any leader with time or schedule constraints. It's also for leaders who want to expedite their training to receive advanced standing for Master Level credit hours. Work through Dr. Rutland's full training from the comfort of your home or ministry at your pace. Learn more about NICL Online. Learn more about NICL Online.