We send an arrow into the air and where it lands we know not where.
I have great empathy for the archer. When we send our message of hope, we don't always know if the arrow finds the intended home.
I make it even harder on marketers because I ask them to select a smaller target. I compensate by selecting more powerful arrows, and I launch them more frequently.
Shooting arrows is a lot like praying. I don't always get an answer, but I keep praying. I pray every day. I pray throughout the day.
I have faith in the power of prayer.
I also have great faith in sending marketing messages. I know that a consistent barrage of arrows will produce results.
I don't measure the results of each dispensed arrow. I evaluate the overall effect of multiple arrows.
Show up every day with a quiver full of high-quality arrows.
Dr. Steve Greene is the publisher and executive vice president of the media group at Charisma Media and executive producer of the Charisma Podcast Network. His book, Love Leads: The Spiritual Connection Between Your Relationships and Productivity, is now available.
Leaders, Dr. Greene wants to help you understand the spiritual connection between relationships and productivity. Read his new blog, here.
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Dr. Steve Greene is now sharing stories, teachings, and conversations with guests who lead with love on Love Leads, a new podcast. Listen now.
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