I don't hear people share opinions about how to fly an airplane, perform dental surgery or debate relevant case law in a tort case.
But if I ask a marketing question in a crowd, I will receive a wide range of strong opinions about what's best. It seems that the loudest and strongest responses come from people who haven't spent a day in formal marketing study or been held accountable for the return on investment of marketing investment.
Systems are an antidote for viral opinions.
A marketing system suggests a checklist. "Do these things, check the box and keep doing it."
- Collect email addresses of people with a need for what you do.
- Develop a message of hope. Find the best words.
- Send your message every day.
- Ask for help in finding other people with similar needs.
Rinse and repeat until Jesus comes back.
Commit to a system and insert ear plugs when opinions tempt you to tactical thinking.
Dr. Steve Greene is the publisher and executive vice president of the media group at Charisma Media and executive producer of the Charisma Podcast Network. His book, Love Leads: The Spiritual Connection Between Your Relationships and Productivity, is now available.
Leaders, Dr. Greene wants to help you understand the spiritual connection between relationships and productivity. Read his new blog, Love Leads.
Get Spirit-filled content delivered right to your inbox! Click here to subscribe to our newsletter.
Dr. Steve Greene is now sharing stories, teachings, and conversations with guests who lead with love on Love Leads, a new podcast. Listen now.
Help Charisma stay strong for years to come as we report on life in the Spirit. Become an integral part of Charisma’s work by joining Charisma Media Partners. Click here to keep us strong!
Dr. Mark Rutland's
National Institute of Christian Leadership (NICL)
The NICL is one of the top leadership training programs in the U.S. Enroll in the FREE Mini-Course to experience Dr. Rutland's training for yourself and then enroll for the full training that will change your life and ministry.
FREE NICL MINI-COURSE - Enroll for 3-hours of training from Dr. Rutland's full leadership course. Experience the NICL and decide if this training is right for you and your team.
NICL Training offered in FL, TX and GA - Learn everything you wish someone had taught you about business and ministry before you finished seminary. Gain the knowledge that will help propel your life and ministry to the next level as you implement practical lessons from Dr. Rutland's training. Training Dates and Details.
The NICL Online is a brand new option for those church and ministry leaders who cannot attend the in-person training. Now, you can receive all 60-hours of Dr. Rutland's training from the comfort of your home or ministry for a full year. Learn more about NICL Online.