Sometimes the most obvious things are the most difficult. I write a blog for people who market ministry products. I've been writing a daily leadership blog for over two years. (The name recently changed, but you can find it here.)
But I had missed writing to the people who matter most in my work life.
I did not write a daily newsletter to my team. I write to them now and will be intentional about doing so every day in the future.
This realization led me to think about how pastors and ministry leaders communicate with their core audience.
Do you send a personal email to your "members" every day? My recommendation is that you initiate to daily touch your people.
It's an email of various lengths depending on what you have to say. Here's an example:
Thoughts for Thursday From Pastor Steve
I was in a grocery store last week and heard a small child throwing a fit about something or another. It's not an unusual occurrence in stores.
I soon saw the child and his frazzled mother. I observed the child deciding he wanted to keep a can of Raid he had picked up. It had cute little bugs on the front of the can and the tantrum-throwing child wanted the can to play with the bugs.
You know how the story ends. He doesn't get the can and he makes mom miserable for the next hour.
The child didn't understand how his mommy was protecting him from harm. He wasn't about to understand her reasoning.
Sometimes we aren't much different. In God's eyes, perhaps some of our tantrums aren't much different. We scream for Raid and the Lord doesn't send it! And then God becomes a bad God in our eyes because our prayer wasn't answered.
"Who is he who will harm you if you follow that which is good?" (1 Pet. 3:13).
I have a simple question for you: Will your relationship with your people be better or worse after you have written a similar note for a year?
Deliver a message of hope to your audience every day.
Dr. Steve Greene is the publisher and executive vice president of the media group at Charisma Media and executive producer of the Charisma Podcast Network. His book, Love Leads: The Spiritual Connection Between Your Relationships and Productivity, is now available.
Leaders, Dr. Greene wants to help you understand the spiritual connection between relationships and productivity. Read his new blog, Love Leads.
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