"I once was lost but now I'm found."
My message was once lost in the noise of "me-too" product claims and offers. The louder I yelled, the less I seemed to be heard. I pushed messages a few times each year through mass media such as radio and television.
The problem with pushing any message through broadcasting is that I must compete with a crowd of messages and may never reach people who need what I have to offer.
I've learned how to become found. I developed a pull campaign. I publish content day after day and write to a very small group of people who resonate with the message I offer.
People didn't really find me; they found my message of hope.
When we publish content directed to a specific audience with identified needs, we will be found. The masses won't find me. They don't need me.
Your audience won't find you if:
- You don't understand their need
- You can't help them
- You don't show up consistently
- You don't build trust
- You don't deliver what you promised
Come out from among them and be found.
If you need help being found, email me at drsteve.greene@charismamedia.
Dr. Steve Greene is the publisher and executive vice president of the media group at Charisma Media and executive producer of the Charisma Podcast Network. His book, Love Leads: The Spiritual Connection Between Your Relationships and Productivity, is now available.
Leaders, Dr. Greene wants to help you understand the spiritual connection between relationships and productivity. Read his new blog, Love Leads.
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