The Secret to Marketing Success—Revealed

Do you know the secret? (Getty Images)

If I held a seminar titled "The Secret to Marketing Success—Results Guaranteed," I think I would need a large room.

Leaders seem to be on a search for the ultimate tool for better marketing. I am about to reveal in this note the true secret to marketing. Please don't read it out loud—it may shatter windows and cause a line to form at your front door.

The secret to marketing, is of course, that there are no secrets, only systems.

Allow me to help you start your system. Find someone who has a need you are called to serve. Interview the person. Get to the depth of their need and understand why they would buy a product or service to help them.

Next, write him a simple note. Tell him how your book, ministry or service could help with the problem. Be sure to write in a personal tone. Connect with him.

Tell him about other people you have helped. Write about the process. Write about how to get from where he is to where he wants to be.

Connect him with something you publish. Introduce him to your content. Show up in his life every day.

This secret is so closely held that only a few marketers actually do this. Don't be surprised when you hear "No one else has ever cared for me as much as you do."

No selling.

No asking.

Lots of caring.

Dr. Steve Greene is the publisher and executive vice president of the media group at Charisma Media and executive producer of the Charisma Podcast Network. His book, Love Leads: The Spiritual Connection Between Your Relationships and Productivity, is now available.

Leaders, Dr. Greene wants to help you understand the spiritual connection between relationships and productivity. Read his new blog, Love Leads.

Get Spirit-filled content delivered right to your inbox! Click here to subscribe to our newsletter.

Dr. Steve Greene is now sharing stories, teachings, and conversations with guests who lead with love on Love Leads, a new podcast. Listen now.


Help Charisma stay strong for years to come as we report on life in the Spirit. Become an integral part of Charisma’s work by joining Charisma Media Partners. Click here to keep us strong!

Dr. Mark Rutland's

National Institute of Christian Leadership (NICL)

The NICL is one of the top leadership training programs in the U.S. Enroll in the FREE Mini-Course to experience Dr. Rutland's training for yourself and then enroll for the full training that will change your life and ministry.

FREE NICL MINI-COURSE - Enroll for 3-hours of training from Dr. Rutland's full leadership course. Experience the NICL and decide if this training is right for you and your team.

NICL Training offered in FL, TX and GA - Learn everything you wish someone had taught you about business and ministry before you finished seminary. Gain the knowledge that will help propel your life and ministry to the next level as you implement practical lessons from Dr. Rutland's training. Training Dates and Details.

The NICL Online is a brand new option for those church and ministry leaders who cannot attend the in-person training. Now, you can receive all 60-hours of Dr. Rutland's training from the comfort of your home or ministry for a full year. Learn more about NICL Online.

Your Turn

Comment Guidelines
View/Add Comments
Charisma Leader — Serving and empowering church leaders