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Lost in Translation

Although companies often hire translation services and run native-speaker checks when creating a campaign, the reality is that words, phrases and concepts do not always transfer so well to other countries and cultures.

Association vs. Action

Long gone are the days when eventgoers were content with being captivated by sheer crowd energy and connecting with like-minded peers. Events and conferences are a dime a dozen now, and the plethora of options is causing little distinction between purpose, preachers or participants.

The Art of Branding

What do people think of when they think of your ministry?

The Buzz Factor

How effective churches capture imagination and conquer information overload.
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