Charisma Leader

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41. Please Write a Letter

We've probably all been counseled to "be careful who you listen to." We are reminded to seek counsel from godly men (and women). I have advised entrepreneurs throughout my career to receive counsel only ...

Created on 24 May 2017

42. Look! A Shiny New Object

I don't know of any "quick fixes" in marketing. But I know that everyone wants one. People charged with "doing marketing" seem to search for the shiny object of the day in media. New tools are attractive, ...

Created on 23 May 2017

43. What Matters Most?

Bru-Bru is our golden retriever. She has a full water bowl near her food. She has water bowls near the pool, in the garage and out back. She has recently discovered the birdbath in our front yard. She ...

Created on 22 May 2017

44. Many People Won't Like This Message

Do you want to be liked or do you want to help people? Pick one. In ministry, if we focus on helping someone, we can't expect that everyone will like us. In marketing, our message of hope is designed to ...

Created on 19 May 2017

45. What Did I Do Today?

How do you measure the progress of one day in the process of marketing? Make sure that your mailing list grows in length and quality. Attract more people to you who need what you offer. Allow them an opportunity ...

Created on 18 May 2017

46. Why Pastors Should Tweet

President Trump has given Twitter an unexpected gift. The social medium has become relevant again. Twitter was in trouble. Share prices were dropping, usage was declining and new users were not joining. ...

Created on 17 May 2017

47. A Bottle Full of Simple

There is more to a brand than a name, symbol or logo. A brand is designed to carry meaning and promise. When I think of Heinz, I think of ketchup. Heinz shares the family name with many food products. ...

Created on 16 May 2017

48. Is Your Ministry to the Crowds or to the One?

Marketers need a landing page as much as they need a website. The two serve different content delivery purposes. Think of the website as the flagship retail store. It is one location that serves an international ...

Created on 15 May 2017

49. The Holy Spirit Inspired a Personal Message

Sometimes, in my Bible devotions, I feel the Word was written just for me. It's a very personal and meaningful message. The Holy Spirit seems to be speaking just to me. In developing a message strategy, ...

Created on 12 May 2017

50. Hear the Voice of the Lord Throughout Every Day

I want to hear His still small voice. I think most of us wake up in the morning with a strong desire to hear God's voice. Perhaps we actively seek His voice throughout the day. Yesterday, I spent over ...

Created on 11 May 2017