The Law of Listening
As long as consumers have minds, we can expect their minds to change with the whims of their preferences.
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Is Your Message Consistent?
The core message of a ministry is stable through all seasons.
How Many Times Do I Have to Tell You?
Learning occurs over time with multiple exposures.
Please Write a Letter
This one test can help you reduce marketing malpractice.
Look! A Shiny New Object
Create long-term outcomes with your marketing plan.
What Matters Most?
Find the right message and don't be in a hurry to change it.
Many People Won't Like This Message
An arrow isn't designed to hit a crowd.
What Did I Do Today?
The driving force of any business is the message and the list.
Why Pastors Should Tweet
This is the information age. Use Twitter to spread what you know.
A Bottle Full of Simple
A foundation to branding is consistency.
Is Your Ministry to the Crowds or to the One?
Online tools for your ministry should be targeted based on needs.
The Holy Spirit Inspired a Personal Message
Developing a powerful message begins with understanding the needs of the reader.
Hear the Voice of the Lord Throughout Every Day
Find a quiet place to listen to what matters most.
Made in His Image to Create
Ideas have expiration dates.
Bless Her Heart
Catchphrases do more harm than good.
What's Missing in Your To-Do List?
Plan today. Tomorrow will take care of itself.
The Power of a Blog
Grow awareness for your brand by writing every day.
It's a Simple Message: Jesus Saves
The gospel message doesn't need further copy writing.
Improving the Speed of Trust
Do you send clues about why we can trust your product?
Is the Holy Spirit Involved in Your Problem-Solving Process?
God wants to bless the marketplace.
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