One of the most important lessons to learn in marketing is to get there slowly. The faster you try to race to get there, the longer it will take.
There is always a temptation to spray and pray messages through powerful broadcast media.
At one time, the thinking was to blast messages to as many people as possible through any broadcast medium.
We can do better than broadcast. We can narrowcast.
We can reach fewer people by sifting through an audience for relevance. Not everyone in a broadcast audience has a need for our product.
Narrowcasting is a slower trip. We must educate to connect. We prove through daily messaging that we understand a felt need and can provide the best solution in the industry.
In fact, our company will provide education before, during and after a connection has formed. Over time, as people come to us, we flip our mission and begin to connect to educate.
We never stop educating or connecting.
We embrace the slow drip of building trust with the people we help. We know we can't help everyone so we don't try. Our product or service exists to provide help for a unique felt need. The more unique the need, the more help we can provide.
Great marketers educate and connect an audience of one.
Needs aren't met in a hurry.
Dr. Steve Greene is the publisher and executive vice president of the media group at Charisma Media and executive producer of the Charisma Podcast Network. His book, Love Leads: The Spiritual Connection Between Your Relationships and Productivity, is now available.
Leaders, Dr. Greene wants to help you understand the spiritual connection between relationships and productivity. Read his new blog, here.
Get Spirit-filled content delivered right to your inbox! Click here to subscribe to our newsletter.
Dr. Steve Greene is now sharing stories, teachings, and conversations with guests who lead with love on Love Leads, a new podcast. Listen now.
Dr. Mark Rutland's
National Institute of Christian Leadership (NICL)
The NICL is one of the top leadership training programs in the U.S. taught by Dr. Mark Rutland. If you're the type of leader that likes to have total control over every aspect of your ministry and your future success, the NICL is right for you!
FREE NICL MINI-COURSE - Enroll for 3-hours of training from Dr. Rutland's full leadership course. Experience the NICL and decide if this training is right for you and your team.Do you feel stuck? Do you feel like you’re not growing? Do you need help from an expert in leadership? There is no other leadership training like the NICL. Gain the leadership skills and confidence you need to lead your church, business or ministry. Get ready to accomplish all of your God-given dreams. CLICK HERE for NICL training dates and details.
The NICL Online is an option for any leader with time or schedule constraints. It's also for leaders who want to expedite their training to receive advanced standing for Master Level credit hours. Work through Dr. Rutland's full training from the comfort of your home or ministry at your pace. Learn more about NICL Online. Learn more about NICL Online.