Ministry News

Updated NIV Bible E-Book Hits Best-Seller Lists

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Tuesday, 11 January 2011 14:44

It’s official. Zondervan’s new NIV Bible e-book has made its way onto the USA Today best-sellers list. Released on Dec. 15, the digital release marks the first time that a new Bible translation has launched in a digital format before being published in print format.

Here are some additional breakthroughs: The NIV Bible made its debut as the No. 1 one e-book in the Religion & Spirituality Category of Apple’s iBookstore and rose to No. 7 for all books on Apple. It is also among the Top 100 in Amazon’s Kindle Store and a Top 25 e-book in Barnes & Noble's Nookbook Store.

The Bible is the bestselling book in history, and the NIV Bible is the bestselling version year after year, selling more than 400 million copies since its first full publication in 1978. Following the launch of the newly designed NIV e-book, Zondervan plans to continue to release several new NIV e-books, apps and digital products by the end of 2011. Print products featuring the updated NIV are scheduled for release in March 2011.

Says Chip Brown, senior vice president and publisher of Bibles at Zondervan: "Millions of people unwrapped an iPad, Kindle, Nook or other e-reader during the holiday season, leading to an industry-wide spike in e-book sales, and we are delighted that the NIV Bible was among consumers' most desired e-books to download."  —Jennifer LeClaire