Ministry News

Aiming for the 4/14 Window

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Friday, 11 September 2009 10:18

QUOTE: “There is a recognition that we are losing the children of the world spiritually. ... So this becomes a very critical moment to aim lower at the 4 to 14 [age] as the beginning place and come back to there with significant concentration. ... God is calling us to radically change the way we view children and to respond to their strategic importance and rightful place in His Kingdom.” —mission strategist and Transform World Connections’ international facilitator Luis Bush, on the “4/14 window” he believes the church must now target if it hopes to fulfill the Great Commission. Bush, who coined the “10/40 window” term more than 20 years ago, believes the key to advancing God’s kingdom today lies in capturing the hearts of those within the generation of children ages 4 to 14—widely known as the most formidable years. Though the native Argentine doesn’t believe Christians should abandon focusing on the geographical regions between 10 and 40 degrees north of the equator (his ideal vision is to reach the demographic 4/14 window within the geographic 10/40 window), Bush says it is essential for the church to fully capture these future “agents of transformation” before they become part of the majority of 15- to 24-year-olds abandoning their childhood faith. [christianpost.com, 9/9/09]