Our ministry once hosted a “Battle of the Bands” fundraiser that required a lot of work. Our team had to audition bands, price out food, order speakers and recruit volunteers. We put so much work into this event; however, we forgot one key component: to invite people.
We had sent out an email and made a few flyers; however, that was it. What was the response? Embarrassing. While a few people showed up, they were mostly friends and families of the bands. It was a disaster.
Developing a communication strategy is a must in youth ministry, and while it doesn’t seem like the most attractive responsibility, without it you can’t expect your ministry to grow. Developing a strategy for how you communicate means being intentional about what you say, how you say it and to whom. That means you should do the following:
I am in youth ministry because of one conversation.
OK, that isn’t entirely true—I’m in youth ministry because of a myriad of things: being raised well by godly parents; shaping moments throughout my childhood by amazing Christian men and women; seeing the need for leadership and love in the life of a teenager; and my own specific passion and shape.
But I do remember one specific conversation with a guy named Jerry. Jerry was the dean of men at the Bible college I went to, and one of two very influential men at that school for me (the other being the football coach and Bible teacher, Terry).
With the spate of national tragedies in the last few months, all parents are asking, “Is this a safe place for our kids?” That includes churches. As children’s ministry leaders, we’re charged to take our role as both physical and spiritual guardians very seriously, and we should do everything we reasonably can to make our ministry environments a safe place for kids to be. It’s too important to “wing it” or think that the chances of something happening are slim.
Ask yourself and your team: Where are the weak spots in our ministry? Where are the places that need to be shored up to keep kids, families and volunteers secure and safe?
I was watching my friend Parker the other night. He is an incredible student leader and a talented young man.
He was working lights at our Saturday night service during our "You Own the Weekend" series. He was killing it, super passionate, incredibly creative—even his parents came to see his work!
I looked around the room and was so happy—adults were around talking to students and generally keeping order—but in most cases, students were serving in a ton of areas.
Got me thinking—when did this happen? I can think of a time not too long ago when we didn’t have students serving in any significant way. When did students really start serving at our services like this? When did Parker move from attendee to ingenious lighting guy extraordinaire?
This past weekend, thousands of youth ministers participated in the Simply Youth Ministry Conference. As a participant in the past few, I know that feelings of empowerment and encouragement are flowing through this year's attendees' minds and souls.
The reason these conferences can be such a powerful experience is because of the camaraderie and the opportunity to take a youth ministry “time out”.
The problem with a conference like Simply Youth Ministry is that it’s only a weekend. After a weekend of euphoria you are forced to go home and face:
For many youth workers, a big part of their job description seems to include “Think outside the box on a regular basis”… constantly coming up with new ideas and innovative programs that are bigger and better than last year, last week, and last night.
And while there is certainly a place for risk-taking and improvement in each new season, sometimes what you really need is tried-and-true, solid stuff. Stuff that is actually totally inside the box!”
Ask yourself these questions as you look at planning the season ahead: